and engineering | Fine
names five (three newcomers and two current TCU deans) of the seven who
will lead its new colleges
M.J. Neeley School of Business
Born Jan. 21, 1949 in Detroit, Mich., Robert and wife Virginia have
three children: Heather, 31, who lives in Phoenix; and twin sons
Steve and Mark, 13, with whom Lusch enjoys golf and Boy Scouting
University of Wisconsin
MBA, University of Arizona
University of Arizona
Lusch worked at Oklahoma for 25 years, including a five-year deanship
of its business college. Since 1996, he has held endowed positions
in marketing and research. During his academic career, he has written
14 books and more than 150 articles. He currently serves on the
Academy of Marketing Science Board of Governors and also heads the
American Marketing Association as its chairperson.
is a stand-up sort of guy.
preference poses a small dilemma for the new dean of the M.J. Neeley School
desk now gracing the dean's office, is, well, a sitting kind of desk.
Lusch prefers a work space he can stand at, spread out on. At the University
of Oklahoma, his academic home for 25 years, Lusch found five medium-height
filing cabinets and covered them with a make-shift desktop of boards he
purchased at a hardware store. A tall stool completes the ensemble.
and file" innovator, you might have guessed already, is no rank-and-file
never refuse to see anyone," he said. "I'll just say, 'Come
in,' to whoever shows up and have them join into whatever the conversation
is about. Unless it's personal, I figure the more input we have, the better."
to TCU's biz school with a full briefcase. Taking his cue from his father,
a tire and battery business owner in Tucson, Ariz., Lusch was only 15
when he began buying and selling salvaged parts from the local air force
dad insisted I go to college, so I said I'll go and try it for a semester,"
Lusch said. "But then I basically never left. He's still upset about
that, that I didn't take over the family business."
years, however, Lusch has kept his fingers in various enterprises, including
a market research firm and a radio station. His latest side interest is
academic in scope -- and tied to his small-business roots.
an OU colleague, photographer Chad Smith, are documenting the fading world
of family-owned hardware and mercantile stores, the one-stop-shops that
used to be found throughout rural America.
really have no plans for this information," he said. "We don't
know if it will end up as a book, or an exhibit or a documentary -- or
just in a paper bag."
much greater hopes, of course, for the Neeley School.
role of business schools is to help create leaders in all walks of life,
not necessarily business as we think about it," he said. "If
you go to the arts organizations, or the sports teams or the community
foundations or health care institutions, they are employing people with
shouldn't be overly technical but emphasize lifelong learning."
his first job will be to focus the vision of the faculty and students
-- and then find ways to turn that vision into a reality.
most important resources aren't financial," he said. "Money
is very important, but the attitude and network you have between the alumni
and students is the most valuable resource.
if they feel good and positive about things, great things will happen."